4+ day, 21+ hour ago  (285+ words) Vuori’s Breathe Collection, fronted by NFL tight end Colston Loveland, is the brand’s second athlete campaign this year built around a category outside its lifestyle core: a sign of category expansion beyond its athleisure background. The campaign was shot on…...

1+ week, 4+ day ago  (554+ words) Under Armour has announced China-born, London-based designer Feng Chen Wang as a Long-Term Creative Partner, tied to its Rebel Daughter womenswear initiative. Wang’s SS27 collection debuted at Paris Fashion Week in June 2026, with WNBA player Nika Mühl and flag football captain…...

1+ week, 5+ day ago  (473+ words) Incom, U.S. Polo Assn.’s Tuscan European licensee, is targeting 50 stores by year-end and an eventual fifty percent of revenue from owned retail — a structural bet by a licensee that currently earns most of its revenue through wholesale. The European licensee…...

1+ week, 5+ day ago  (282+ words) H&M MOVE is moving beyond activewear, teaming with H&M Beauty to launch Court Line, a tennis themed capsule that pairs performance apparel with a new fragrance range. The collection went live on hm.com on June 25. Five pieces,…...

2+ week, 17+ hour ago  (553+ words) New Balance and Miu Miu have launched a Wimbledon-timed collection starring world number two Coco Gauff. In a global tennis market of more than 106 million players and a broadcasting footprint that reached close to two billion viewers across the 2024 Grand…...

2+ week, 5+ day ago  (579+ words) Three years of market incubation give way to rapid phyical DTC expansion. The brand is also building a dedicated China team and engaging local marketing agencies. When Vuori president Ashley Kechter told the Wall Street Journal the brand is aiming…...

2+ week, 5+ day ago  (977+ words) On June 22, 1986, Maradona wore a makeshift Le Coq Sportif shirt at the Azteca and scored two goals football has never stopped debating. Forty years later, the brand and the unified Maradona estate launched an eight-piece collection in Paris, timed to…...

3+ week, 4+ day ago  (462+ words) US activewear brand Fabletics opened its largest European store at Berlin’s KaDeWe on June 11. The 160 sq m flagship is built around the same logic that drove the brand past $1bn in 2025: get people through the door, convert them to paid VIP…...

3+ week, 4+ day ago  (692+ words) British activewear brand Oner Active has appointed American model and entrepreneur Lori Harvey to front Oner Mode, its first celebrity-led campaign and first out-of-home advertising push – a departure for the brand in both product and reach. The new campaign and…...

3+ week, 6+ day ago  (425+ words) Founded by a former Nike executive and built on a distributed-weight training system, OMORPHO has opened UK and European e-commerce sales with no retail partners announced. It follows the pattern of specialist running brands that built European credibility through DTC…...