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Advertising & Creative
Concepts, media plans, creative testing, and measurement that scale.
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Explaining Local Services Ads
3+ hour, 24+ min ago (353+ words) Local Services Ads are Google's pay-per-lead format for plumbers, lawyers and other local providers, sold on verification rather than on keywords or clicks. Google publishes no lead prices. A CallMath calculator cited by PPC Land uses 40 dollars as an example:…...
Facebook Marketplace's Little-Known Cost Per Sale Ads Don't Add Up
1+ hour, 54+ min ago (897+ words) Facebook Marketplace has been quietly offering a little-known Cost per Sale advertising option for certain shipped listings, promising sellers they’ll only pay if the item sells. You won’t find it documented in Meta’s public-facing help or policy pages, but the…...
Raj Nayak quits as YAAP Digital CMD, shifts focus to own venture
10+ hour, 19+ min ago (273+ words) Raj Nayak has resigned as Chairman and Managing Director of YAAP Digital Ltd, citing the demands of a full-time operating role and his decision to focus on his entrepreneurial venture, health and personal priorities. Confirming the development, Nayak said in…...
The New Frontiers of Commerce Media
26+ min ago (398+ words) This post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. During ADWEEK House Advertising HQ, a trio of commerce connection sessions co-hosted with…...
Capturing the Moving Target of Consumer Intent
26+ min ago (603+ words) This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an ADWEEK House Advertising HQ fireside chat co-hosted with Uber Ads,…...
WPP, Kyndryl Expand Their Partnership
9+ hour, 34+ min ago (188+ words) WPP and IT services company Kyndryl are expanding their relationship so that each company becomes a major customer and partner of the other. Kyndryl is a digital transformation specialist that was spun off from IBM in 2021. It provides IT infrastructure…...
Smart TVs, Smarter Ads
46+ min ago (476+ words) Join ADWEEK CEO Will Lee, senior brand marketers, and industry leaders at our ADWEEK Exchange Series, to discover how measuring real audience attention—not just impressions—drives smarter, higher-ROI CTV strategies. Two more stops in NYC and Boston next week…...
Move Over Social—CTV Is About to Revolutionize the Ad Experience
47+ min ago (701+ words) Join ADWEEK CEO Will Lee, senior brand marketers, and industry leaders at our ADWEEK Exchange Series, to discover how measuring real audience attention—not just impressions—drives smarter, higher-ROI CTV strategies. Two more stops in NYC and Boston next week…...
Myomo Appoints Mary-Katherine McClure as Chief Commercial Officer
2+ hour, 32+ min ago (175+ words) Intel Accelerates Open Infrastructure for the Agentic AI Era “We are excited for Katie to join us as we enter our next phase of growth,” said Paul R. Gudonis, Chairman and Chief Executive Officer of Myomo. "Her experience building commercial…...
Top 50 Advertiser Campaign Management Software Companies (October 2026)
56+ min ago (406+ words) As of October 2026, Latka tracks 789 advertiser campaign management software companies. They have combined revenues of $8.9B and employ 44.1K people. They have raised $4.5B and serve 112.9M customers combined. Every company below sells advertiser campaign management software to other businesses and is ranked by…...