News
Neutrogena puts science above virality with ‘Break the Rules’ campaign
1+ hour, 18+ min ago (251+ words) The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential. Neutrogena is asking consumers to “Break the Rules” around skincare, challenging the insights found across the internet in…...
Garnier taps ‘Love Island’ star to pitch hair ‘moose’ to next generation
2+ mon, 2+ hour ago (290+ words) The L’Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around promoting hair product. To build suspense around what the moose slip-up could mean, Garnier earlier this week teased the campaign with…...
Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’
2+ mon, 3+ week ago (515+ words) Marketing Dive Don't miss tomorrow's marketing industry news Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’ Writer-actor Rachel Sennott races around Manhattan to secure a Met Gala invite in an effort that aims to blend fashion, film…...
Dollar Shave Club swipes at competition in first women’s grooming push
3+ mon, 1+ week ago (580+ words) CEO Larry Bodner calls the DTC company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women. Dollar Shave Club is reinforcing its disruptor mindset for the launch of a new line of women’s…...
TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series
11+ mon, 1+ day ago (217+ words) The Unilever hair care brand teamed with Eventbrite to sponsor events in five cities and spotlight its A-List Collection Dry Texturizing Spray. TreSemmé is trying to combat the Gen Z trend of “bed rotting,” where one spends a full day…...
TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push
4+ mon, 3+ day ago (226+ words) The Unilever hair care brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection of products. The new campaign highlights the brand’s A-List Collection of affordable hair products, which it launched…...
Why Dr. Squatch’s first major deodorant campaign stars Megan Fox
2+ mon, 4+ week ago (618+ words) The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.” Dr. Squatch is going back to basics for its latest campaign and first large-scale marketing push behind its…...
E.l.f. promotes affordable beauty with true crime-inspired mockumentary
3+ mon, 1+ week ago (228+ words) “Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience. E.l.f. Cosmetics is raising awareness around the chaos of cluttered bathroom counters with “Vanity Vandals,” a mockumentary inspired…...
How Brooks Brothers is refreshing the oldest apparel brand in the US
4+ mon, 1+ week ago (414+ words) Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning. Brooks Brothers on Wednesday launched “Make It Yours,” a campaign that looks to reposition the brand for a…...
E.l.f. and Liquid Death reunite for Lip Embalms on TikTok Shop
5+ mon, 4+ week ago (365+ words) The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions of social views. If at first you succeed, do it again. In 2024, E.l.f. and Liquid Death teamed to create Corpse Paint,…...